Hi,

 

I’m Lucy, your Branding Bestie — a brand strategist, author, and luxury retail expert with nearly two decades of experience in beauty, fashion, and luxury retail, working with some of the most iconic names in the industry — NARS, Bobbi Brown, Foreo, Sephora, Selfridges, Clarins, Pat McGrath, and Philips. Specializing in AI-driven beauty and fashion branding, marketing, and innovative strategies, I transform local businesses into recognizable, thriving brands.

 

I'm the author of Your Pocket Branding Bestie,  a straight-talking guide to building your dream brand. Available almost worldwide on Amazon, it’s already been helping entrepreneurs level up their game (and yes, it’s as fun and helpful as it sounds). Oh, and did I mention? I was recently nominated for the National Beauty Awards 2025 for Best Branding. (Cue the applause, because that’s a big deal for me!)

 

My journey started with a childhood fascination for beauty, from makeovers on my Barbies to falling in love with photography — a passion that shaped my career. Over the years, I discovered the transformative power of marketing and branding and spent my career merging these three worlds: beauty, creativity, and strategy. Noticing a gap between the polished branding of major beauty players and the scrappy-but-fabulous indie brands, I founded My Own Mess — a boutique studio dedicated to helping beauty entrepreneurs shine.

 

In 2020, while the world hit pause, I hit “go” and launched My Own Mess. From professional product photography to brand consultancy, marketing services, and business development, I’ve supported salon owners, creative professionals, and brand founders in elevating their businesses. By 2023, I left my corporate role to go all-in on this mission.

 

I’m also a proud mentor in the UK Government’s Help To Grow program, helping small and medium businesses thrive. As an advocate for innovation, I’ve been weaving AI into beauty and retail strategies for years, proving that tech and glam can be the ultimate power couple.

 

My mission? To help beauty brands stand out in a crowded market by blending diversity, creativity, and innovative thinking — without the sky-high price tag of a traditional agency. Let’s turn the mess into success, together.

 

 

Your Branding Bestie